What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Wackerli Subaru

Subaru and Wackerli Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves  –  Susie W

This was the first year Jenna with Wackerli Auto participated in the blanket delivery. As you can see by the picture she had a great time engaging with staff at the Teton Cancer Institute during the delivery. Both Jenna and staff were touched by the care cards that were filled out by Wackerli customers and staff.

Helping Idaho Falls' Meals on Wheels Association  –  Alex L

To continue our Summer of services, we had the pleasure of helping the Meals On Wheels association at the Idaho Falls Senior Activity Center. Here is a story by Josh Johnson, our General Manager: I noticed today that Rachel brought a beam of sunshine to so many people. Some of whom probably won't see anyone else until she brings them lunch tomorrow. They each lit up and we're so happy to see her. Most with open doors watching for her arrival. There were many hugs exchanged today. Some of the homes were like stepping back into time with knitted shawls and blankets draped on couches and old box TV's, another with a plastic flower garden living room with walk ways through each room with every other available floor and counter space filled with plastic flowers like a perfectly manicured yard. Rachel told me of some who have passed on that she missed, and introduced me to one sprightly centenarian that didn't look a day over 80. The one thing I couldn't help but appreciate, is how much Rachel truly cared for and knew about each person we delivered food too. Thank you for letting me experience this with her today.

Cleaning up the Idaho Falls Greenbelt  –  Cassy W

The Wackerli team got together on Friday April 22nd to help the Park & Recreation of Idaho Falls, cleanup an area of the greenbelt that got damaged during construction. We are very proud of them for sharing their time and helping our local community.

Wackerli Subaru Supports the Snake River Animal Shelter  –  Cami S

Wackerli Subaru and the Snake River Animal Shelter has partnered to began fundraising for our shelter facilities there were 100 domestic animals euthanized or destroyed each week in the Upper Snake River Valley. This is a large number for our population. Our efforts have brought attention to this and volunteers are working hard to bring that number down. However, the Upper Snake River Valley consists of many rural cities and our volunteers are fostering animals in their sheds, their garages, and their basements. These volunteer groups need a home base shelter large enough to house and help these adoptable animals find their "furever" home. Unlike other animal shelter facilities, the Snake River Animal Shelter (SRAS) will provide a longer opportunity for animals to be adopted, thus avoiding the need for euthanasia. This unique place will not only offer adoption services, but grooming services, a pet store, and a place for the animals to socialize with each other. A walking path around 16 acres of scenic property for the community to enjoy will be provided and eventually connected to the Idaho Falls Greenbelt. Education will be a large part of the existence of this facility. Teens will be invited to participate in the care and feeding of the shelter animals. Senior citizens will be the guests of the shelter as well, participating in programs that include the animals. This is the future of the Snake River Animal Shelter.