Subaru Awards



Subaru has been named the 2016 Best Overall Brand, 2016 Most Trusted Brand and 2016 Best Resale Value, according to Kelley Blue Book.

Win-Win-Win
Subaru has been named the 2016 Best Overall Brand, Most Trusted and Best Performance Brand by Kelley Blue Book. [1]


Built to Maintain Value

ALG has named Subaru its Top Mainstream
Brand for residual value for 2016
[2]

Safety Drives Subaru Design

All Subaru models equipped with EyeSight earn
a 2016 IIHS Top Safety Pick +.

Best Resale Value

According to Kelley Blue Book's KBB.com, Subaru has
the Best Resale Value of all brands for 2016.
[3]]


Lowest Cost to Own

According to Kelley Blue Book's KBB.com, Subaru is the brand
with the Lowest Cost to Own for 2015. [4]
Subaru Vehicles are Built to Last

96% of Subaru vehicles sold in the
last 10 years are still on the road today. [5]


�Technology to Keep You Safe

Subaru vehicles equipped with optional EyeSight receive the highest possible rating for front crash prevention from IIHS.

Best Selling AWD Cars

Subaru has the best-selling all-wheel drive
cars in America for the past 6 years. [6]

�9-Time Overall Rally America Champion

Subaru Rally Team USA is the 2015 Overall Rally America Champion. In fact, the Subaru Rally Team has 9 Overall Rally America Champion Titles. [7]


Proud to be Zero Landfill

Subaru was the first automotive plant in the U.S.
to achieve zero-landfill status.



Impreza

"In past years, AWD was often consumers sole reason for buying Impreza. But the current car also features a modern, roomy interior, comfortable ride quality, and steady handling - making it a viable small car option for a wide range of buyers." - Edmunds.com

Best Resale Value

The 2016 Subaru Impreza was named Best Resale Value in its class by Kelley Blue Book's KBB.com. [8]
The Subaru Impreza is Built to Last

The Subaru Impreza is the longest lasting vehicle in its class.
98% of Impreza cars sold in the last 10 years are still on the road today. [9]



Legacy

"The 2015 Subaru Legacy? add(s) unique features such as all-wheel-drive that set it a cut above the competition." - CNET


�The Subaru Legacy is a Best-Seller


The best-selling All-Wheel-Drive (AWD) midsize sedan for the past 10 years. [10]




Class-Leading Interior Room

The 2016 Subaru Legacy as the largest total interior volume in its class. [11]




Forester

"For all of its functionality and ruggedness, the Forester still delivered comfort, reliability, and efficiency." - Motor Trend

�Built to Maintain Value

According to ALG, the 2016 Subaru Forester maintains its value
longer than any other vehicle in the compact utility segment.
[12]

�Forester Models are Built to Last

98% of Subaru Forester vehicles sold in the
last 10 years are still on the road today. [13]




Crosstrek

"Highly competent on paper and on the road. You can't go wrong with the value that is the capable and comfortable Crosstrek." - Motor Trend

�Built to Maintain Value

According to ALG, the 2016 Subaru Crosstrek maintains its value longer than any other vehicle in the compact segment. [14]

�The Subaru Crosstrek is a
Leader in Fuel-Efficiency


The most fuel-efficient AWD compact crossover in America. [15]



Outback

"These are well-planted, confidence-inspiring machines" - Autoweek
�The Subaru Outback is Built to Last

The Subaru Outback is the longest-lasting
midsize crossover in its class. [16]

Best Family Car

The 2016 Subaru Outback was named a
Best Family Car of 2016 by Kelley Blue Book's KBB.com. [17]




WRX

"They got this car very, very right." - Jalopnik.com


Best Resale Value

The 2016 Subaru WRX was named Best Resale Value
in its class by Kelley Blue Book's KBB.com.
[18]


�Subaru WRX:� A 2016 Ward's
10 Best Engines Winner





BRZ

"Clever design choices, from the engine to the tires, make the highly fun BRZ drive like a far speedier car." - The Wall Street Journal

Safety Drives Subaru Design



The Subaru BRZ is an IIHS Top Safety Pick for three years running (2013 - 2015).




1.
�� 2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Strategic Insights. Awards calculated among non-luxury shoppers. For more information, visit www.kbb.com . Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
2.�� ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
3.�� Vehicle's projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
4.�� 2015 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.
5.� Based on IHS Automotive, Polk U.S. vehicles in operation vs. total registrations MY2006-December 2015.
6.� Based on IHS Automotive, Polk AWD Total U.S. Registrations December CYE 2010 thru December CYE 2015.
7.� The Subaru Rally Team USA has won overall Rally America championships nine times between 2006-2015.
8.� Vehicle's projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
9.� Based on IHS Automotive, Polk U.S. Total New Light-Vehicle Registrations vs. Vehicles in Operation in the MY2005 to 2014 models which have been on the U.S. market for the entire ten-year time period in the Non-Luxury Traditional Compact segment for non-turbo cars.
10.� Based on IHS Automotive, Polk U.S. total registrations for all-wheel-drive sedans in the Non-Luxury Traditional Midsize segment as of October 2015 for 2005-2015 model years.
11.� Based on manufacturer-reported interior volumes according to the EPA's Midsize Car class as of 12/15/15.
12.� ALG is the industry benchmark for residual values and depreciation data, www.alg.com.��������
13.� Based on IHS Automotive, Polk U.S. vehicles in operation vs. new vehicle registrations in the Non-Luxury Compact CUV segment for MY2005 - 2015 as of December 2015.
14.�� ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
15.� Based on EPA-estimated hwy fuel economy as of 9/10/15 for 2015 Subaru XV Crosstrek CVT models compared to AWD vehicles within the HIS Automotive, Polk non-Luxury Compact CUV segment. Actual mileage may vary.
16.� Longevity based on HIS Automotive, Polk U.S. vehicles in operation registration statistics MY2008-2014 in the Non-Luxury Midsize CUV category as of October 2015.
17.� For more information, visit kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.�
18.� Vehicle's projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.


Awards Disclaimers

[1] 2015-2018 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[2] Applies to 2018 Subaru Crosstrek models built after Oct. 2017.
[3] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data. (www.alg.com).
[4] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[5] Based on IHS Markit total registration among all-wheel drive vehicles from 2007-2016. 
[6] The Subaru Rally Team USA has won overall Rally America and American Rally Association (ARA) championships eleven times between 2006-2017.
[7] From "2017 Subaru Impreza First Review" on Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co, Inc.
[8] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[9] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[10] Based on passenger volume information from OEM websites and Car and Driver magazine from MY2018 vehilces within the Non-Luxury Traditional Compact segment.  Segment definition as of September 30, 2017, supplied by IHS Markit.
[11] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Traditional Midsize Sedan segment for MY2007-2016 as of January 2017.
[12] Based on manufacture-reported interior volumes according to the EPA's Midsize Car class as of March 8, 2018.
[13] Based on IHS Markit U.S. total registrations for all-wheel drive sedans in the Non-Luxury Traditional Midsize segment from 2007-2016.
[14] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[15] 2017-2018 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance.  For more information, visit www.kbb.com.  Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[16] Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.SaferCar.gov).
[17] From "2017 Subaru Forester Expert Review" on Kelley Blue Book's KBB.com.  Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[18] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[19] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Compact CUV segment for MY2008-2017 ending in December 2017.
[20] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[21] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[22] Based on HIS Markit vehicles in operation for the Non-Luxury Midsize CUV segment as of December 2017 for MY2008-2017 vs. total new registrations of those vehicles.
[23] Based on IHS Markit U.S. total registrations for all-wheel drive vehicles in the Non-Luxury Midsize CUV segment from 2007-2016.
[24] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[25] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[26] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[27] 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[28] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[29] Based on the average of vehicles in operation vs. total new registrations for each model year using IHS Markit data for turbocharged all-wheel drive vehicles in the Non-Luxury Traditional Compact segment for MY2007-2016 as of January 2017.
[30] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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